BOSS PURE
The Advertising
TV Ad
The production of the BOSS Pure TV advertising, directed by acclaimed director Howard Greenhalgh, was an incredible technical challenge. With water being the main element of the advertising, a huge wall of water was created and precisely designed for the project.
Print Campaign
BOSS Pure’s print ads were shot by James Houston, who’s renowned for his work on humans and the natural landscape. “I love to work with water,” says James. “There is something so incredible and sensual about water on skin.” An enormous waterfall was constructed on set to convey the power of BOSS Pure.
