Here’s the inside track on simple ways to look good all year round.
Expert male groomer for 30 years in LA, David Cox has worked with many A-list male celebrities renowned for their masculine good looks.
Explains David:
“My forte – and it has to be with the calibre and style of male celebrities I work with - is to help men retain a natural, healthy, masculine look. None of them want to appear as though they’ve had some help behind the scenes.”
“Whether it be for photoshoots, filming or public appearances at events such as the Oscars and Golden Globes – believe me, they have all used some products and had some help from someone like me to look that good.”
“In the 90s – around 20% of the men I worked with had it together grooming-wise. Today, they all have it completely sown up. They know what products to use and they’ll do whatever it takes to maintain their looks – as long as it doesn’t take over their lives too much.”
Here are some of the simple, no-fuss grooming techniques and lifestyle options men can pursue to achieve masculine, great looks year round, courtesy of David Cox:
• Look good from the inside out
Males who look good drink a lot of water and try to eat healthily – but not obsessively so. They also take vitamins and supplements.
• Smooth good looks
Dry, flaky skin can be a problem in California where the air is incredibly dry outdoors and buildings are air conditioned. It’s the same for any man exposed to extremes of temperature: air conditioned or heated offices and then walking into a hot or cold outdoor environment – it can play havoc with skin.
Even if you like to nurture a touch image, rough textured facial skin is just not a good look - not to mention uncomfortable. I therefore recommend that men slough off dead skin cells and remove excess oil using a product such as BOSS SKIN SMOOTHING face scrub. Just using this once or twice a week will help condition the skin and result in a smoother, even toned surface, ready for applying a high quality moisturizer.
• Matt is king
Men don’t want to have greasy skin and risk a break out by applying a heavy moisturizer that clogs the pores - a light, gel moisturizer is the way forward.
BOSS SKIN INSTANT moisture gel is ideal as it’s non-greasy and quickly absorbed to refresh skin and leaves the face and neck feeling more comfortable.
• Sun’s a no go zone
Most male celebrities are surprisingly pale in the flesh. They avoid sunbathing and solariums because they know it’s not good for their skin and they don’t have the time.
However, men also like to look healthy which is why new BOSS SKIN HEALTHY LOOK face lotion is an invaluable grooming tool. It gradually enhances and evens your natural skin tone and is really pleasant to use everyday.
• Lean and cut
Body bulk is outdated – definition and a natural, fit appearance is what men strive for. They may do reps for strength but pilates, yoga, kick boxing and martial arts are the way to go for achieving a naturally healthy looking physique. They also love to get outdoors – in LA they surf, cycle and rollerblade – but always wearing a SPF.
“There’s no doubt that the men I work with need and want to look good – they want to be admired and attract attention,” explains David.
“My brief, however is always the same: ‘make me look great but make it look as though nothing’s been done to my face and hair’.
“Day to day, all men want the same from their grooming: no fuss, simple regimes that are high performance and masculine,“ ends David.
With male skincare expert BOSS SKIN, you get the perfect combination of form and function. No gimmicks, no fuss, no waste – just sophisticated high-performance.
BOSS SKIN: You can feel it. Others can see it.